With Pre-K for All, Opportunity Starts Now. In free, full-day, high-quality pre-K, teachers are sparking wonder and igniting learning in our children. Pre-K for All gives children stronger math and reading skills in elementary school…and a better chance at success in life.
The NYC Department of Education Office of Teacher Recruitment and Quality were accepting teacher applications for their Pre-K For All program. They wanted motivated and energetic professionals who would answer the call to teach in classrooms that needed them most.
Creative Media Agency determined that a continuous campaign consisting of online ads on education and professional sites would be most beneficial. In addition, a series of targeted ads on Facebook and Google would run through the application deadline.
The NYC Department of Education Office of Teacher Recruitment and Quality received applications at a very high rate and were very pleased with the quality of resumes. The success of this campaign has lead to various divisions within the NYC Department of Education to come back to Creative Media for future recruitment campaigns.